How can companies maintain a strong connection with their clients, in a faster and more digital world? How does a company ensure customer loyalty, when disruptive tech companies can change the marketplace in the coming years? How do you work client-centric and how do you adapt your product or service accordingly? These are the type of questions Capgemini Invent Customer Engagement team finds answers to. As a senior consultant, you could inspire organizations as how they can optimize the customer experience with help of new technologies such as artificial intelligence, virtual reality and voice assistants. Together with a team, you might analyze and benchmark marketing strategies and CRM platforms, or build innovative business models and service concepts. As a Senior Consultant Customer Engagement, you will:
be part of a team to drive digital transformation and improve end-to-end customer experience;
help our clients design, deliver and adopt marketing automation, personalized offer / reward mechanisms and multi-channel campaign management and analytics tools;
be intimate with the latest digital marketing and trends on innovations;
be visionary as to how digital technologies can be harnessed in order to enable optimal consumer engagement and will understand the current (marketing) technology landscape;
inspire clients on the how their marketing performance can be optimized through the implementation of cloud marketing solutions and CRM;
bridge the gap for our clients between business and technology.